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Outcomes overview

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🔹 Logo system - Infrarouges (Parent Logo)

The Infrarouges logo is the parent identity. It features an inward-opening door through which a beam of light shines — symbolizing the power to reveal what is hidden and bring clarity, even in total darkness.It reflects a liberated, visionary mindset, aligned with the brand's mission to train, coach, and transform.

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🔹 Logo system - Babel Woued (Child Logo)

Babel Woued is the child identity of Infrarouge.It inherits the same symbolic door and light beam, ensuring visual and conceptual coherence.Here, the logo emphasizes proximity and solidarity, showing that solutions can be found within the territory, just next door.It expresses a more grounded, social, and community-driven purpose, aligned with the baseline: “Solutions, just right next door.”

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🖨️ Print Materials

To bring the brand identity into the real world, a set of printed communication tools has been developed for both Infrarouge and Babel Woued.
Each support extends the core visual language — door, light, visibility — into clear and accessible formats adapted to their audience and context.

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#Infrarouge – Tri-Fold Brochure

A folded A4 brochure designed for professionals and organizations, which introduces Infrarouge’s offer and mindset.

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#Babel Woued – Roll-up Banner

A portable roll-up used for public events and local gatherings in rural areas.

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#Babel Woued – Bookmark

A simple, human-scale object to be distributed during workshops or community events.
Printed on recycled paper to reinforce Babel Woued’s grounded and eco-conscious identity, this bookmark serves as a reminder of local presence and long-term engagement.

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Who is Infrarouge, and how did it inspire my design?

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1. Brand Context & Intent

Infrarouge is a social impact company positioned in the field of professional training and skills development.
Its mission is to empower collectives to strengthen their social and creative abilities, enabling them to face ongoing changes with resilience and innovation.

The brand has a dual identity:

• 🏙 Infrarouge in the city – a liberated, forward-thinking professional structure offering training and strategic design for organizations.
• 🌾 Babel Woued in the countryside – a solidarity-driven initiative anchored in local territories through GPEC-based programs.

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2. Core Concepts and Visual Language

The visual identity was built around contrast and connection:

• Visible / Invisible: What lies beneath the surface.
• Urban / Rural: Professional rigor meets community roots.
• Individual / Collective: Empowering people and groups.
• Focal lens / Infrared: A metaphor for clarity and transformation.

These oppositions shaped a visual world that is:

• Layered, like perceptions.
• Fluid, like collective change.
• Geometric yet organic, representing structure and humanity.

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3. Design Direction

Imagine a space where doors gently open inward, inviting you to step beyond what is visible and into a world of hidden possibilities. This identity is about guiding light through darkness, revealing what’s often overlooked or unseen — the subtle energies, the quiet strengths, the untapped potential.

It’s a story of balance: between light and shadow, freedom and responsibility, the urban pulse and the rooted community. We chose colors that echo this journey — a deep midnight blue to embody mystery and depth, a radiant yellow to trace the path of illumination, and a passionate red to spark transformation and presence.

The typography is carefully selected to feel both modern and welcoming — clear lines that speak of structure and clarity, softened by curves that invite connection and warmth.

This design direction isn’t just a look; it’s an experience. A call to step inside, to discover, to evolve. It’s about opening minds and hearts to change, lighting the way whether in broad daylight or the quietest shadows.

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Behind the Work Are the Details

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The visual system of Infrarouge is built on a powerful contrast between shadow and light, reflecting the brand’s core mission: to reveal what lies beneath the surface and guide transformation.

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#Color Palette :

• Midnight Blue
  A deep, almost black blue used primarily as background. It represents darkness, the invisible, the unknown — the environment in which Infrarouge helps us navigate.
• Solar Yellow
  A vibrant and warm yellow symbolizing the beam of light that cuts through darkness. It represents guidance, clarity, and insight.
• Infrared Red
  A strong, saturated red used for branding accents. It conveys energy, transformation, and presence, echoing the brand’s name and commitment to action.

Together, these colors express a bold identity that is both visionary and grounded.

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#Typography :

• Poppins – Geometric sans-serif
  Clean, modern, and versatile, Poppins reinforces clarity and readability while maintaining a human touch.
  Its geometric structure aligns with Infrarouge’s commitment to structure and precision, while its roundness echoes openness and accessibility.

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Thank you so much for taking the time to explore this project. If you’d like to learn more or have any questions, please don’t hesitate to reach out—I’d love to connect!

- Qi